Design aesthetic packaging for Drybar's prestige hair care products, styling tool boxes, seasonal kits, print collateral, and also create in-store visual merchandising pieces. As part of the creative team, we each are an essential part of the creative process, working from process to completion - even going on-site for press checks and color-matching trials. Finished products are sold and displayed at Drybar shops and dotcom, as well as at retailers such as Sephora, Ulta, Nordstrom, and Macy's.
New Product Packaging
Designed and helped name the above new products. Hand-lettered the speech bubble on the can, and presented design ideas to the marketing and sales teams. Was present during production to ensure bottle and silk-screen printed colors exactly match the Pantones.
Created Spring Kits for Sephora US and Canada. Played with different colors and fun typography that were fitting for the season. Challenge was to ensure both English and French were legible and prominent on the packaging.
Created print collateral for retailers, for educational purposes. Consumers use these items to better understand the highlighted product, and learn how to use them on their hair.
Built a linear tower for Sephora retail stores in the US and Canada. Designed all artwork from the back panel, to the shelf strips, and the marketing assets.